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Playful Kiss scores higher ratings on re-runs. The producer of Playful Kiss, Group Eight stated:

It’s true that the drama’s ratings are affected by KBS 2TV’s Baker King Kim Tak Gu, that has its own ratings of 40%+. … The success will come after Kim Tak Gu ends on the 16th. … The re-runs’ ratings were higher than the ratings of the drama’s actual broadcast. On top of that, the online and overseas reaction weren’t bad as well. … It’s safe to expect the ratings to go up in the future.


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