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Drama Reviews

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Playful Kiss earned $333,915 in just two episodes and yet we all know that they have low ratings. How can this be? The reason behind this is they earned it through advertisement earnings in just two broadcast. They have a 15 seconds advertisement advertising Playful Kiss time slots. One time slot cost $13,485 and in just two days they managed to sell 29 advertisement slots earning them $333,915. MBC said “The viewer ratings may have been low but we sold a lot in advertisements. It’s circumstantial evidence that the drama is worth the attention.”



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